Our Story

Foundationally different from anything else you'll see on the market. This brand is Veteran owned and operated. Bred from a deep passion for waterfowl hunting but meshed with a modern and authentic twist we feel confident you've never seen before.

The brand got its roots in 2019 after being founded by a few best friends who's passion for the sport and drive to be different inspired a journey that's gotten this brand to where it is today.

The apparel is just a small part of what makes this brand what it is. The community it has started, the inclusion of personification and light-hearted, incredibly artistic design work, and commitment to industry leading customer service is what keeps us driving forward.

Being different isn’t a goal, it’s a promise!