Our Story

Foundationally different from anything else you'll see on the market. This brand is Veteran owned and operated. Bred from a deep passion for waterfowl hunting but meshed with a modern and authentic twist we feel confident you've never seen before.

The brand got its roots in 2019 after being founded by two best friends who's passion for the sport and drive to be different inspired a journey that's gotten this brand to where it is today.

The apparel is just a small part of what makes this brand what it is. The community it has started, the inclusion of personification and light-hearted, incredibly artistic design work, and commitment to industry leading customer service is what keeps us driving forward.

Being different isn’t a goal, it’s a promise!