Our Story

Founded by three best friends who all met while on Active Duty stationed together in remote Fairbanks, Alaska, the next generation was born. From the sheet water of Washington State to the mighty Atlantic Ocean and everywhere in between, we have harvested each of the 41 species of North American waterfowl. Our journey in the Great Outdoors has inspired us to shake up the industry. We aim to represent all species, hunting styles, and lifestyle aspects of both the waterfowler and the American in all of us, never before seen.

Being different isn’t a goal, it’s a promise!